Sydney, June 26th 2016.
After a career spanning 30 years as an art director in the advertising and film industries, Sydney creative director Dean Mortensen has decided to change course and work full time as a freelance storyboard artist.
Many people are unsure of the function of a storyboard artist and precisely what it is that he or she does.
When making a video for a business, whether it’s a training video, sales video, demo video, or a TV commercial, it needs planning shot by shot. A storyboard is a series of squares or illustrations depicting each shot, with the addition of notes about what is happening in the shot and any script that accompanies the shot.
It’s a fact that many people are unable to visualise a scene simply from reading a script, so a storyboard sets out to illustrate the story graphically which makes it far simpler for others to understand.
Mortensen says that it also helps considerably for the production since it depicts all the shots that will be needed, the order in which they will occur, enables planning of camera angles, and ensures that no scenes will be missed or left out. While some people might consider that a storyboard is an extra step in a production (which is true) it can save a considerable amount of time, and therefore money, when it comes to filming.
“Having over 30 years’ experience working as an art director in the advertising and film industries I have unique skills in understanding a script from a conceptual point of view. I then bring my experience to translate your words and ideas into a boarded filmic narrative to accurately capture your concept” says Mortensen.
Working as a storyboard artist in Sydney, Mortensen has created storyboards for a wide range of different industries including telecommunications, alcohol, sports, retail sales, motor vehicles, entertainment, tourism, FMCG, and more.
He has produced concept boards and production sketches for some of the country’s leading event companies to help them with client presentations and in order to assist in selling their ideas. Although based in Sydney Australia, Dean is able to work internationally due to the wonders of Dropbox and the world wide web.
Mortensen has worked for many very well-known corporations including Avis, Emirates, Revlon, V8 Supercars Australia, Foxtel, Colgate, NSW Transport for NSW and Transport Maritime, Cuddly, Y & R Group, and very many more. His skills enable him to visualise the scene from a script or text and bring it to life in such a way that it is instantly understood by anyone.
Mortensen has, indeed, won many awards for his work as a storyboard artist Sydney, including Gold and Bronze Cannes Lions, London International, D & AD, One Show, and New York Festivals. He is happy to work on projects of any size and says that because of his unique ability to grasp a concept quickly he can produce a finished storyboard in a very short space of time.
Frames that Mortensen produces are approximately A4 size and there is a choice of styles: quick line basic, graphic pencil, line with a splash of colour, and line with full colour which he describes as “line and the whole caboodle!” His rates depend on the style, the number of frames required, and the timing involved. You can see a full range of his styles by visiting his site, scenesbydean.com